2019 Sessions

A recent paper submitted to the American Academy of Pediatrics concluded that the “good guys” in superhero films engage in more violent acts than the villains. Who decided which characters were good or bad? What ontological principals where used? Did they ask fans who they thought were the good guys or bad guys? Or did a small number of scientists define good and evil for themselves? The answers to these…

The talk narrates the path of design and construction of the first female UX community in Latin America and how, after co-creation sessions, was defined and started working on 5 mvps that are now the core projects of the community. These are: the monthy meetings, a women in UX interview, monthy workshops, mentoring program and an only UX women Directory.

We know a user experience focus improves sites, systems, services, products, places, and processes. However, when the UX is divorced from the overall CX (customer experience) even a great UX can lose its strength, its impact, its voice, its power, its income-generating potential, and even its self-worth. UXs and CXs are sometimes so disparate that the CX isolates the UX from its intended users. It can be challenging to bring…

It’s estimated that 1 in 12 men and 1 in 200 women have some form of color blindness, or color vision deficiency as it is more accurately known. While not considered a serious medical condition or a disability, color blindness can make aspects of everyday life difficult. One area of frustration for people who are colorblind is the use of color to impart information. Whether used in charts and graphs…

As organizations become more customer-centric, it’s time for designers to grow. Those who have demonstrated value are ready to become leaders and drive change within their organizations. But does leadership mean you have to stop designing? Absolutely not. As a leader, you’ll apply your skills and processes towards solving a new variety of problems, with amplified complexity. These challenges require insight into the organization and how it operates, so you…

A formerly secret IBM-funded research project 0f 1978 was the earliest interactive design in arts education and was among the last and least known projects from the legendary designers Charles and Ray Eames. The game led viewers to recognize the styles of Impressionist and Post-Impressionist painters through random selection, simple interactions, and feedbacks ranging from “good guess” to “no way” for the response to a given work in a given…

As waves of new technology continue to roll in, it’s critical now more than ever that we spend time and resources to understand the humans involved and their unique paths in life. However, the process of performing qualitative research to understand the essential “why,” is incredibly challenging. Successfully moving from research insights to action within the organization is even more difficult, but is the key to helping build a more…

Many of us were raised on human-centered design. Our practice is firmly rooted in methods such as personas and journey maps that help us get an understanding of who we’re designing for. HCD gave us a framework to tame complexity by putting humans at the centre of problems and designing around their needs. It has been great at streamlining users’ everyday activities, like navigating a city (Google Maps), socializing (Snapchat,…

In a design system, all the elements of a design language can come together: interaction and visual guidelines, accessibility, brand, code, and content. That last element—content—is often absent from design systems. In this presentation, we talk about why content should be integrated into our design systems and how we go about doing it. Customers usually come to our digital experiences to view or manage content, and yet design teams too…

The making of a truly connected city via their State Departments, Organizations & more. How Information Architecture may help State Government Agencies to push the envelope and deliver unforgettable, Citizen-Centric experiences? How to design a seamless journey across Departments, Bureaus and more ensuring a comprehensive Content Authoring layer that grows organically while more and more organizations join an ecosystem? What are the challenges while designing a framework that directly impact…