Andy Vitale is the UX Director, Wholesale Banking at SunTrust Bank, one of the nation’s largest financial services companies, where he is focused on translating human insights into actionable experiences to improve the product and service ecosystem within the finance industry. Andy is responsible for leading all user experience efforts for SunTrust’s wholesale banking solutions, advancing design strategies and driving design awareness as a critical function for competitive advantage and market differentiation.
Andy holds a Master’s Degree in User Experience Design and has previously held multiple roles as a designer, entrepreneur, education department chair, and design leader. With a proven ability to lead change and process improvements, Andy has developed strategies and design solutions for multiple industries within diverse organizations ranging from startups to Fortune ranked companies. Aside from his primary role at SunTrust, Andy serves as Director of Design Impact for AIGA Minnesota and is an adjunct professor for Kent State University’s User Experience Design graduate program. He is also an advisory board member for several professional organizations and schools.