Frank Branch is the Principal Information Architect and Ontologist for McGraw-Hill Education. In this capacity, he leads all information design efforts for a large educational platform and curriculum provider. He has a Masters in Library and Information Science from the University of Washington specializing in knowledge representation and digital curation. Additionally, he has authored articles and textbook chapters on ontology in popular culture, has patents related to the use of ontology for curation tasks, and 20 years of experience designing content and information environments for Fortune 500 companies.