Sessions

As waves of new technology continue to roll in, it’s critical now more than ever that we spend time and resources to understand the humans involved and their unique paths in life. However, the process of performing qualitative research to understand the essential “why,” is incredibly challenging. Successfully moving from research insights to action within the organization is even more difficult, but is the key to helping build a more human-centered world.

In this session, you will learn:

• The causes of vapor research and how to avoid it
• The keys to a successful user research process and effective deliverables
• A framework for building an effective user research practice in your organization

Who should attend? Managers, researchers, designers, product owners, and other IA practitioners looking to understand or improve their qualitative research process and practice.