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Home / Sessions / “Good Guys” and “Bad Guys” – The Importance of Ontology in the Advancement of Science, Law, and Public Policy

“Good Guys” and “Bad Guys” – The Importance of Ontology in the Advancement of Science, Law, and Public Policy

2019 IA Conference

Time(s)

September 23, 2020

Description

A recent paper submitted to the American Academy of Pediatrics concluded that the “good guys” in superhero films engage in more violent acts than the villains. Who decided which characters were good or bad? What ontological principals where used? Did they ask fans who they thought were the good guys or bad guys? Or did a small number of scientists define good and evil for themselves? The answers to these questions have direct bearing on the validity of this study’s conclusions. The importance of taxonomy is seldom discussed in polite scientific company, but has great impact on law, public policy and science. In this talk Frank Branch, will discuss the critical role information architects and ontologists need to play in defining these taxonomies and in forcing these conversations to happen openly.

About the speakers

Frank Branch

Frank Branch is the Principal Information Architect and Ontologist for McGraw-Hill Education.  In this capacity, he leads all information design efforts for a large educational platform and curriculum provider.  He has a Masters in Library and Information Science from the University of Washington specializing in knowledge representation and digital curation. Additionally, he has authored articles and textbook chapters on ontology in popular culture, has patents related to the use of ontology for curation tasks, and 20 years of experience designing content and information environments for Fortune 500 companies.

Sponsor IAC

We’re looking for organizations who share our commitment to building and sustaining programs that drive a more inclusive industry. Learn more on the Sponsor IAC23 page or contact us directly at info@theiaconference.com for more information.

Thanks to this year’s sponsors!

Logo for sponsor Optimal Workshop
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Optimal Workshop
Logo for sponsor Factor Firm
Gold sponsor
Factor Firm
Logo for sponsor Last Call Media
Silver sponsor
Last Call Media
Logo for sponsor Design for Context
Scholarship sponsor
Design for Context

Logo for sponsor A Book Apart
In-Kind sponsor
A Book Apart
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In-Kind sponsor
Balsamiq
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MURAL
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OOUX Masterclass
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In-Kind sponsor
Rosenfeld Media

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Community sponsor
UX Camp DC
Logo for sponsor World IA Day
Community sponsor
World IA Day

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