As organizations become more customer-centric, it’s time for designers to grow. Those who have demonstrated value are ready to become leaders and drive change within their organizations. But does leadership mean you have to stop designing? Absolutely not. As a leader, you’ll apply your skills and processes towards solving a new variety of problems, with amplified complexity. These challenges require insight into the organization and how it operates, so you can bring everyone together and solve user needs while also meeting business objectives.
In this presentation, Andy examines the varying landscapes and challenges of being a design leader. You’ll learn how to lead no matter where you are in your career as well as explore practical takeaways for maturing the design function within your organization and understanding your role in making it happen.
About the speakers
Andy Vitale is the VP of Product Design and Content at Quicken Loans, the nation’s #1 mortgage lender, where he instills the importance of design and a human-centered approach to transform the mortgage lending experience.
Andy has solved problems for organizations ranging from startups to Fortune-ranked companies. He’s a relentless user experience evangelist, with a passion for cognitive thinking and making technology more human. Andy is driven by a passion to inspire and empower teams to do their best work.
Aside from his primary role at Quicken Loans, Andy is an adjunct professor for Kent State University’s User Experience Design graduate program, speaks at industry conferences and events, and serves on the advisory board for multiple professional organizations and educational institutions.