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Jen Romano Bergstrom is Director of User Experience Research at Bridgewater Associates. She specializes in efficient applications of research methods to ensure scientific rigor is not compromised while working fast to gain actionable results. Jen’s research specialties include usability, eye tracking, survey design, experimental design, and cognitive aging. Jen is an established expert in eye tracking – she teaches eye-tracking theory, trains UX professionals, and designs eye-tracking labs. She is co-author of Usability Testing for Survey Research (2017) and co-author/editor of Eye Tracking in User Experience Design (2014). She has held UX positions in both industry (Facebook, Instagram, Fors Marsh Group) and government (US Census Bureau), and has also worked as an independent consultant.

She is currently the President of the User Experience Professional Association (UXPA) and past President of the DC chapter of the American Association of Public Opinion Research (AAPOR) and the DC chapter of UXPA. Jen received a Ph.D. in Applied/Experimental Psychology from Catholic University of America.