Sessions

2023 IA Conference

March 31, 2023

I'm living in this liminal space. I'm in a transition, but to what, I don't know. For 10 years, I saw working in our field not only as my career, but as my home.

And then, at the beginning of 2021, I left.

At first, I believed what I told others. I had left in order to become a writer. I set up a Substack, and I sent 500-1000 word essays each week to the wonderful folks who entrusted me with their inboxes.

But now, two years later, I recognize that this transition is more complex than a career change. This transition is a reckoning with my identity and my belief in a field that I once thought would make the world a more hospitable place.

And I do still believe in the tools of UX: the ones that get us to really understand and take responsibility for our effect on the people we touch. These ways of being and thinking are as important as they always have been.

In this talk, I'll tell you how I got here, but more importantly, I'll share how I'm staying hopeful even as I feel more disillusioned than ever before.

I’m a monarch in a chrysalis, a gelatinous goo, and I don't even know whether my wings will be orange, let alone if I will be a butterfly, when I emerge.

Come spend some time with me, and we can find some catharsis and stamina together.

Sessions

2023 IA Conference

March 30, 2023

You experience interactive rhythm whenever you scroll a social network feed, play an online game, or compose a PowerPoint slide. Eleven years have passed since Rhythm and Flow was last discussed at this conference in New Orleans. It's time to revisit the topic, evaluate how far we've come, and update the findings and recommendations. Hint: not all of it has been healthy. Where are we today, and how can we ensure the technique is used for good in the future?

Sessions

2023 IA Conference

March 30, 2023

Experience debt never sleeps. As our digital ecosystems grow ever more complex, the ensuing content sprawl pays IAs no favors. And yet, data-driven designs—from notifications to recommendations—can start small, and even stay small, while delivering powerful results.

This talk will highlight:

  • A personalization model showing the base parameters (ingredients) required of every automated or personalized interaction (recipe)
  • The zone-targeting method of isolating small "precincts” of your digital experience's surface area to habituate users to dynamic content
  • Fast-track taxonomy work with a crosswalk to identify the art of the possible, including ways to express content more dynamically by harmonizing terms across vocabularies and systems

Specific project examples that demonstrate less is more, literally, when it comes to expediting journey progression and tying content performance to business revenue

Sessions

2023 IA Conference

March 31, 2023

We’ve all seen the cute dog with the fire raging all around, proclaiming “this is fine” when things are anything but. We’ve often been that cute dog: stuck in situations that are a bit out of hand but that we have to power through anyway.

When things feel overwhelming, people tend to turn to their leaders. What’s a leader to do?

In this talk, we’ll discuss how we can lead well through hard situations while still keeping our sanity, integrity, and sense of self intact.

Sessions

2023 IA Conference

March 30, 2023

It takes effort to cross boundaries

The primary goal of Information Architecture is moving information across boundaries: From one place to another, from one person to another. Boundaries can be created by distance, culture, language or experience. Systems, workflows, organizations, or interfaces also present boundaries, each with its own set of challenges that need to be addressed.

Understanding the information, senders, receivers, and technology allows IAs to mitigate the friction or entropy that each boundary represents. The better this understanding the more effective we are at bridging informational barriers.

Using many of the core concepts of Claude Shannon's Information Theory, Marcia Bates work, and experience with a wide range of projects, this presentation will unpack real-world examples of the power of Information Architecture to bridge barriers between people and information and provide a framework for defining and then crossing boundaries.