People

🎯 Bucket Studio (https://bucket.studio/) principal and personalization optimist Jeffrey MacIntyre focuses on shovel-ready solutions to personalized, automated, and simplified customer experiences. He is a 3-time IAC attendee and 2nd-time speaker. He is a veteran consultant (Amazon, Chase, IBM, Mailchimp) who solves for the ‘personalization gap’, the factors limiting the ability of most digital experiences to deliver on the proven user and business benefits by expressing their content more dynamically. Jeffrey and his teams leverage information sciences (taxonomy, metadata, and information architecture) and customer experience optimization (CXO, AKA experimentation, conversion rate optimization, or A/B testing) to make what’s complex clear—and deliver experiences, and results, that are systematically compelling and scalable.