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Home / Sessions / Connected Experiences: Scoring Big Wins with Bite-Sized IA

Connected Experiences: Scoring Big Wins with Bite-Sized IA

IAC23

Time(s)

March 30, 2023
11:00 AM to 12:00 PM CT

Location

B / Treme

Description

Experience debt never sleeps. As our digital ecosystems grow ever more complex, the ensuing content sprawl pays IAs no favors. And yet, data-driven designs—from notifications to recommendations—can start small, and even stay small, while delivering powerful results.

This talk will highlight:

  • A personalization model showing the base parameters (ingredients) required of every automated or personalized interaction (recipe)
  • The zone-targeting method of isolating small “precincts” of your digital experience’s surface area to habituate users to dynamic content
  • Fast-track taxonomy work with a crosswalk to identify the art of the possible, including ways to express content more dynamically by harmonizing terms across vocabularies and systems

Specific project examples that demonstrate less is more, literally, when it comes to expediting journey progression and tying content performance to business revenue

About the speakers

Colin Eagan
Colin Eagan

Most people drew pictures when they were kids. Colin made his own board games. Luckily, he gets to further his love of information design as Partner for Experience Design at ICF in Washington, D.C., where he oversees UX and IA projects for Fortune 500 companies, particularly in highly-regulated industries such as healthcare, financial services, and energy. He has also worked with some of the country’s largest associations and nonprofits, including the AARP, AAA, and Educause, owner of the .edu domain.

Notable project work includes the global navigation design of UPS.com, Lowes.com, and AARP.org, “digital front door” strategies for United Healthcare and the Mayo Clinic, and work on Bank of America‘s ‘Flagscape’ intranet, cited by Jakob Neilsen as a top pick for intranet usability. Colin is a fellow at the Consortium of Personalization Professionals, a cross-disciplinary non-profit founded in 2017 with the expressed intent of promoting ethical, evidence-based personalization design.

He credits any career success thus far to not going to law school.

Jeffrey MacIntyre
Jeffrey MacIntyre

Jeffrey MacIntyre is a New York-based independent consultant. Over numerous tours of duty and two decades of swashbuckling through design, product, and data management settings, he has solved or struggled with every unruly content puzzle under the sun. Jeffrey is interested in the IA for AI: the role of information science in designing for connected experience. He consults for Bucket Studio, focusing on shovel-ready solutions to personalized, automated, and simplified customer experiences. He runs Bucket Brigade, the only community for those who design connected experiences. He writes Bucket List, a newsletter of tales from the trenches of his consultancy and the behavioral science behind simplification in design. His clients include Amazon, Chase, Comcast NBCUniversal, Consumer Reports, IBM, Mailchimp, UNICEF, and Universal Music Group.

Sponsor IAC

We’re looking for organizations who share our commitment to building and sustaining programs that drive a more inclusive industry. Learn more on the Sponsor IAC23 page or contact us directly at info@theiaconference.com for more information.

Thanks to this year’s sponsors!

Logo for sponsor Optimal Workshop
Platinum sponsor
Optimal Workshop
Logo for sponsor Factor Firm
Gold sponsor
Factor Firm
Logo for sponsor Last Call Media
Silver sponsor
Last Call Media
Logo for sponsor Design for Context
Scholarship sponsor
Design for Context

Logo for sponsor A Book Apart
In-Kind sponsor
A Book Apart
Logo for sponsor Balsamiq
In-Kind sponsor
Balsamiq
Logo for sponsor MURAL
In-Kind sponsor
MURAL
Logo for sponsor OOUX Masterclass
In-Kind sponsor
OOUX Masterclass
Logo for sponsor Rosenfeld Media
In-Kind sponsor
Rosenfeld Media

Logo for sponsor UX Camp DC
Community sponsor
UX Camp DC
Logo for sponsor World IA Day
Community sponsor
World IA Day

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