Sessions

Experience debt never sleeps. As our digital ecosystems grow ever more complex, the ensuing content sprawl pays IAs no favors. And yet, data-driven designs—from notifications to recommendations—can start small, and even stay small, while delivering powerful results.

This talk will highlight:

• A personalization model showing the base parameters (ingredients) required of every automated or personalized interaction (recipe)
• The zone-targeting method of isolating small “precincts” of your digital experience’s surface area to habituate users to dynamic content
• Fast-track taxonomy work with a crosswalk to identify the art of the possible, including ways to express content more dynamically by harmonizing terms across vocabularies and systems

Specific project examples that demonstrate less is more, literally, when it comes to expediting journey progression and tying content performance to business revenue