45 minute talk – Page 8 – IAC: Information Architecture Conference

Sessions

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2021 IA Conference

April 29, 2021

Beginner, Intermediate

Cynicism is easy. Hope takes work. Trust bridges the distance between them, and it’s under attack. Our users suffer from a crisis of confidence in services, brands, interfaces—and in themselves, when they need to assess information or make decisions. Years of gaslighting cause sales cycles to slow and people to question the goods, services, and science that could benefit them. But through choices of design and content, we can empower people and renew their sense of trust. Drawing examples from GOV.UK, America's Test Kitchen, the NHS, Crutchfield, Zoom, and others, gain a bold vision for the future and a three-part framework of voice, volume, and vulnerability to nurture user confidence, renew trust in your organization—and even strengthen society itself.

Margot Bloomstein

Sessions

home / Main Conference Talk / 45 minute talk

2021 IA Conference

April 29, 2021

Beginner, Intermediate, Advanced

In the current political climate, it seems like we've all but given up on productive, respectful discourse. However, there are simple design and content strategy choices we can make that encourage collaboration over conflict, even when dealing with hot-button issues. In this thought-provoking session we'll look at real-world examples of how the way we phrase a question or design an interaction (or even the objects in a room) can have a huge impact on the quality of conversation, and the three rules you can use to change course from a fight to a constructive exchange. You get the conversation you design for. This session will help you design a better one.

David Dylan Thomas

Sessions

home / Main Conference Talk / 45 minute talk

2019 IA Conference

September 23, 2020

I'll talk about the ethos of "makers"—how making things and simply being creative for the sake of creativity can be a bad thing, if we're not willing to be responsible for our legacy and pretend that “design isn’t political.” I'll show many case studies of companies and products that are making our lives and our society worse—sometimes unintentionally. I'll talk about dark patterns and how they could cost millions of dollars—and, sometimes, human lives. And I'll share three areas of transformation where we as an industry can get better:

Good design: prevent dark patterns and ensure accessibility and inclusion
Good process: ask future-proofing questions to detect ethical risk zones
Good company: share beliefs and values that empower our partners and us to care about people, together.

Kit Oliynyk

Sessions

home / Main Conference Talk / 45 minute talk

2019 IA Conference

March 22, 2019

This talk brings to light some considerations for information architects as they design information spaces for users. Specifically, at times information will appear based on display logic/user input as users navigate spaces. In some cases, the user may be asked if they would like additional information, which may contain self-relevant feedback (e.g., what is your credit score? What is your risk for developing breast cancer?). Dr. Novell's research over the last 10 years has focused on how people navigate feedback environments in medical, academic, and sales settings, specifically investigating the factors that may influence a user's receptivity to feedback. In this talk, Dr. Novell presents different research projects she has worked on, which examine the influence of both motivated factors (e.g., expected feedback valence and perceived fixedness of the feedback domain), as well as unmotivated factors (e.g., feedback default settings/choice architecture) on users' navigation within feedback environments. Her research offers insights for information architects as they design information environments by providing a new lens on user information interaction behaviors.

Corinne Novell

Sessions

home / Main Conference Talk / 45 minute talk

2019 IA Conference

March 17, 2019

We know a user experience focus improves sites, systems, services, products, places, and processes. However, when the UX is divorced from the overall CX (customer experience) even a great UX can lose its strength, its impact, its voice, its power, its income-generating potential, and even its self-worth. UXs and CXs are sometimes so disparate that the CX isolates the UX from its intended users.

It can be challenging to bring about a functional union between these Xs. It can seem downright impossible when these Xs are separated and siloed. How do we bring these often distant, sometimes warring Xs to the same table, focused on the same goals?

In this presentation, we will turn a user experience research lens on overall CX (customer experience) and learn to create a union between these Xs. By navigating the separations, opening paths between silos, negotiating cross-functional responsibilities and identifying shared goals, we can reduce the dysfunction and move beyond creating great user experiences, to delivering great customer experiences.

Alesha Arp