360-video storytelling has the potential to upend the audience experience from that of looking into a framed scene to free exploring an active space. This immersive experience not only expands the canvas of the creator but offers the audience free choice in navigation that offers an experience that is more akin to video-game than traditional […]
Main Conference Talk
Bridging the Gap Between B2C and B2B
How do we do analysis for B2B experience, and then turn around and explain to the sponsors a complexity they are not interested in hearing about? We use the right tools, we look at multi-dimensional situations, and we weight all the interactions more heavily toward the person-to-person relationships.