Our Eternal (Digital) Afterlife
2018 IA Summit
March 23, 2018
Digital + Physical: Designing Integrated Product Experiences
2018 IA Summit
March 23, 2018
As the physical devices and environments around us become more infused with software and digital connections and capabilities, new approaches are needed to move beyond the dedicated user interface, blending interactions into the physical world. In this talk, you’ll get an overview of our approach for integrating digital and physical aspects of design to create holistic product experiences. Topics covered will include ID / IxD collaboration, Digital / Physical workflow…
Keynote: There is No Artificial Intelligence without Information Architects
2018 IA Summit
March 23, 2018
Understanding Users through Embodied Cognition
2018 IA Summit
March 22, 2018
The most powerful way to understand users is by observing their behaviour. How we interpret these observations, however, is deeply rooted in long-standing ideas from cognitive science. But cognitive science is undergoing a revolution known as embodiment and it has enormous implications for design. The key idea of embodiment is that the mind is more than just the brain. The way we think, reason, solve problems, and make sense of information involves…