Current role: Speaker
Past roles: co-chair, speaker, and volunteer
LinkedIn profile
Twitter: @albertatrebla
An incorrigible nomad, Alberta has lived and worked in Italy and California and is now based in London, UK.
As Transformation Design Director, specializing in service design and systems thinking, she focuses on the creation and delivery of future-friendly services and outcomes that are rooted in systemic understanding and deliver value to both business and customers. She is driven by the opportunity to make a real impact, by looking after the big picture as well as paying attention to the very small things that, she says, ‘matter a lot’.
Unafraid of challenging conventions, Alberta puts people at the heart of her design process and contends that you should always under promise and then over deliver. In her natural habitat, she’s sitting on the floor surrounded by bits of paper and post-its or standing in front of a whiteboard with a handful of markers.
Prior to Lloyds Banking Group, Alberta was experience design director at digital agencies in London and at UCLA in California. She has a long track record of leading strategic projects for global brands, including Oracle, Sun Microsystems, Center for Disease Control and Prevention, UCLA, HSBC, Deutsche Bank, RBS, BUPA, The Co-operative Group, EDF, Nuffield Health and T.Rowe Price.
When she’s looking to escape the world of design, Alberta plays ice hockey, lifts weights and tries to keep up with the crazy life of her teenage daughters.
Conference talks
- Testing Taxonomies: Beyond Card Sorting (2015 Main Conference Talk)
- Unicorns and Other Wild Things (2013 Main Conference Talk)
- Our Eternal (Digital) Afterlife (2018 Main Conference Talk)
- Leading Transformation (2020 Pre-Conference Workshop)
- Goldilocks and the Enterprise — Chasing value in complex systems (2020 Main Conference Talk)