Alberta Soranzo is End-to-End Service Design & Systems Thinking Director at Lloyds Banking Group where she leads a team of systems thinkers and service designers who are looking at shaping the future of financial services by transforming the organization from within.
An incorrigible nomad, Alberta was born and raised in Italy, has lived in California and now works in London. She sketchnotes the meetings she attends (and there are many), is a ice hockey player and fitness enthusiast, and cares deeply about the very small things that, she says, “matter a lot”.
- Testing Taxonomies: Beyond Card Sorting (2015 Main Conference Talk)
- Unicorns and Other Wild Things (2013 Main Conference Talk)
- Our Eternal (Digital) Afterlife (2018 Main Conference Talk)