![](https://www.theiaconference.com/wp-content/uploads/2017/09/alberta-soranzo-2018-300x300.jpeg)
Current role:
Past roles: co-chair, speaker, and volunteer
Alberta is a senior design and transformation executive, with a deep specialism in service design, systems thinking, agile and customer experience. She focuses on transforming organisations to support design and delivery of future-friendly, end-to-end service experiences that are insight-led and unlock value for customers and businesses.