(I’M)possible: How understanding adversity helps to build more effective products

Being “the first” to do something can come with a lot of reward. It’s the classic superhero tale that proves the “impossible” possible. At the same time, it’s not always happily ever after. What happens after you’ve reached your goal or after you’ve slayed the dragons of adversity and won the war?

This inspirational session provides a non traditional approach to product design. Looking through the lens of adversity through personal narrative case studies, we will explore, unpack and redefine resilience in the tech industry. In addition, we will analyze those moments of resilience can shape product design and user experiences. In (I’m)possible, we will offer tactical recommendations on how to evaluate adversity to design more holistic and effective products. Finally we’ll open the floor for discussion around how this insight can help you in your own personal and professional growth to think as a more holistic designer.