Sessions

2021 IA Conference

April 21, 2021

Intermediate

No one's story will begin, or end, with your product. In order to create useful, impactful and delightful designs, we need to consider the entire end to end user journey, from recognizing a need to meeting a goal, and determine how (or if) your product fits into the customer's experience. Join Associate UX Director Chelsea Watson to explore how the established design thinking processes of creating user journeys, story maps and customer personas can come together in a narrative approach to IA and content strategy through storytelling. Together we’ll create proto-personas to help establish empathy for users, and craft a story of our persona's end to end journey, ultimately allowing us to translate key narrative moments into content, IA and design requirements. Chelsea’s ran collaborative workshops using this process on a number of projects including a digital vision for Metrolinx (Ontario’s regional transit provider), a cross-platform client management tool for Royal Bank of Canada, and for other projects for clients including Freedom Mobile and Walmart.


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Sessions

2019 IA Conference

March 13, 2019

More of our lives are happening online every day. We interact and transact through digital systems on a growing variety of devices. More understandable and coherent systems = better experiences. As a result, information architecture (IA) is more important than ever.

In this fast-paced workshop, you will learn the basic concepts and practices that lead to the creation and management of effective information architectures.

Sessions

2019 IA Conference

March 20, 2019

Historically, design practices have focused on process, methods, and craft. But this limits design’s potential—design leaders can provide more value to their organizations by implementing robust DesignOps. In Design Operations Essentials, Dave Malouf will introduce participants to the three lenses of DesignOps, and how each one helps an organization increase the value it gets from its design practice. Participants will learn frameworks from strategic thinking and service design so they can start developing their own operational models for their design practices.

Who this is for

If you are in the early stages of implementing design operations practice in your organizations, this workshop will teach you both a broad and flexible definition of design operations as well as tangible activities for how to start.

What you’ll learn

  • How to create a plan and execute DesignOps for managing teams—from recruitment through promotion and even off-boarding
  • How to develop assessment criteria to evaluate and select current software for supporting design operations
  • How to develop methods for optimizing workflows
  • How to integrate DesignOps roles and responsibilities into the wider design organization

Sessions

2019 IA Conference

March 28, 2019

Increasingly, our work is about more than just one app or website; we’re challenged with tackling whole ecologies of digital, physical, and blended interactions. Meanwhile, technology is making it harder every day to achieve coherence and clarity from touchpoint to touchpoint. It turns out, the best way to design for everything everywhere is to start with the fundamentals: how do humans really perceive and take action in their environment?

The Understanding Context workshop takes you deep into new ways of seeing the building blocks of human experience, with ideas and methods that will change the way you think about designing for humans. Spend a day going deep into making sense of making sense, by exploring and modeling the experiences around you.

In this workshop, you will:

  • Learn basic and advanced concepts about how humans interact with physical, semantic, and digital information.
  • Get on your feet and explore the real world around the conference venue, gathering data for analysis.
  • Collaborate in teams to analyze and model the contexts you encounter, and devise ways to make them better.
  • Get new ideas about how to make things make more sense, whether you’re doing web design, service design, or interaction design.

This workshop is suitable for practitioners at any point in their careers. Just bring a desire to explore and an open mind!

Sessions

2019 IA Conference

March 13, 2019

ImprovUX is a series of fun and INTERACTIVE talks and workshops that apply the skills of Improvisation (listening, acceptance, support, collaboration, letting go of judgment, etc.) to the world of User Experience.

User Experience relies on gathering qualitative data from our potential users through interviews, surveys, and other methods. In order to connect with users, we need to build trust and empathy as quickly and strongly as possible.

During the interview process we need to be hyper-aware of all the information being provided to us by the users. For us, this means putting our own preconceptions and biases in the backseat and focusing on being in the present moment in order to collect all of the tiny bits of information, both verbal and nonverbal, which lead to a deeper understanding of the users and what they’re communicating.