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Home / Sessions / Finding the Happily Ever After – A Workshop Exploring a Narrative Approach to Product Design

Finding the Happily Ever After – A Workshop Exploring a Narrative Approach to Product Design

IAC 2021 /

Cost

$125 USD

Time(s)

April 21, 2021
10:30 AM to 1:30 PM CT

Location

Virtual

Description

No one’s story will begin, or end, with your product. In order to create useful, impactful and delightful designs, we need to consider the entire end to end user journey, from recognizing a need to meeting a goal, and determine how (or if) your product fits into the customer’s experience. Join Associate UX Director Chelsea Watson to explore how the established design thinking processes of creating user journeys, story maps and customer personas can come together in a narrative approach to IA and content strategy through storytelling. Together we’ll create proto-personas to help establish empathy for users, and craft a story of our persona’s end to end journey, ultimately allowing us to translate key narrative moments into content, IA and design requirements. Chelsea’s ran collaborative workshops using this process on a number of projects including a digital vision for Metrolinx (Ontario’s regional transit provider), a cross-platform client management tool for Royal Bank of Canada, and for other projects for clients including Freedom Mobile and Walmart.


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Sponsor IAC

We’re looking for organizations who share our commitment to building and sustaining programs that drive a more inclusive industry. Learn more on the Sponsor IAC23 page or contact us directly at info@theiaconference.com for more information.

Thanks to this year’s sponsors!

Logo for sponsor Optimal Workshop
Platinum sponsor
Optimal Workshop
Logo for sponsor Factor Firm
Gold sponsor
Factor Firm
Logo for sponsor Last Call Media
Silver sponsor
Last Call Media
Logo for sponsor Design for Context
Scholarship sponsor
Design for Context

Logo for sponsor A Book Apart
In-Kind sponsor
A Book Apart
Logo for sponsor Balsamiq
In-Kind sponsor
Balsamiq
Logo for sponsor MURAL
In-Kind sponsor
MURAL
Logo for sponsor OOUX Masterclass
In-Kind sponsor
OOUX Masterclass
Logo for sponsor Rosenfeld Media
In-Kind sponsor
Rosenfeld Media

Logo for sponsor UX Camp DC
Community sponsor
UX Camp DC
Logo for sponsor World IA Day
Community sponsor
World IA Day

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