Session type: Pre-Conference Workshop

IA experience is wonderful preparation for product management, but the role of a product manager involves mastering additional skills related to software development, engineering, technical architecture, finding product-market fit, going to market, funnel optimization, revenue modeling, experimenting with hypotheses, managing products through lifecycles, sunsetting features, saying no to stakeholders, getting teams into alignment, and more.

In this workshop, Christian will explain how IA skills provide a great foundation for product management work, and then provide the basics and pointers for how to develop the complementary skills (such as those mentioned above) to qualify for product leadership roles.

This workshop is sold out

This immersive workshop provides practical tactics for designing, building and maintaining taxonomies and ontologies. Based on hard-won lessons learned from work with everything from large fortune-50 enterprises to small ecommerce sites.

The workshop provides:

• Taxonomy/Ontology basics: a foundation to start creating a consistent vocabulary within your organization. We also call out the unique needs of building a taxonomy to serve the needs of large enterprises.
• A framework for shifting to an enterprise taxonomy model that meets the needs of your enterprise and the individual business units, systems, user profiles, and interfaces.
• Discussion of the impacts of a taxonomy project on technology, governance, workflows, marketing, analytics, search, compliance, and the interaction with master data management
• Practical tips for providing stakeholders with resources to navigate internal tensions around implementation
• Examples and case studies of large scale enterprise taxonomy projects.

If you're reading this, you're likely part of the estimated 70% of people who've dealt with imposter syndrome at some point in their professional careers. Imposter syndrome is the psychological pattern where one doubts their skills and persistently fears being exposed as a "fraud". It knows no limits to who it affects, and designers Madeline Packard and Shara Rosenbalm are no exception. These designers explore design methods and offer a few tools to battle imposter syndrome and subdue your inner fraud.