When we design our IA and other key design elements guided by a Usage Maturity Matrix we ease users into, and draw users deeper into, our design ecosystem. We intentionally emerge richer information, features and functions as our users are ready to experience them. In this workshop, participants will learn what a Usage Maturity Matrix is, will then breakout into an exploratory exercise using a UMM on their own digital spaces (or samples provided.)
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About the speakers
Alesha Arp is the Marketing & Communications Lead for IAC22. She is a Senior UX Researcher and CX Strategist whose work has informed the design of software platforms, digital and physical spaces, and business processes. Alesha has volunteered for this conference since 2016, presented at IAC19 on the convergence of UX and CX, and conducted a workshop at IAC21 on Usage Maturity Matrices™. She loves the learning and the community at IAC!
Scott is passionate about designing and crafting user-centered experiences. He has spent over ten years collecting and crafting raw information into robust final products. He excels at synthesizing multiple information threads into a single, cohesive tapestry. Applying User Experience Design techniques and methodologies, he helps Users make informed and fluid decisions. Combining extensive project management skills and a Master’s of Science in User Experience Design, he creates and delivers user-centered products, projects, programs and services.