When we design our IA and other key design elements guided by a Usage Maturity Matrix we ease users into, and draw users deeper into, our design ecosystem. We intentionally emerge richer information, features and functions as our users are ready to experience them. In this workshop, participants will learn what a Usage Maturity Matrix is, will then breakout into an exploratory exercise using a UMM on their own digital spaces (or samples provided.)
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About the speakers
Alesha Arp is a senior UX research leader, and catalyst of human-centered change. She’s turned a research lens on organizations, cross-functional teams, processes, digital & physical places and products to create human-centered, desirable, usable, impactful experiences. She is a speaker, writer, and mentor in this community of people and practice. She’s been dubbed a “polar bear wrangler” for her work with the information architecture conference, and “insights wolf” for her ability to hunt and nurture the insights that lead to impactful change for organizations and teams.
Scott is passionate about designing and crafting user-centered experiences. He has spent over ten years collecting and crafting raw information into robust final products. He excels at synthesizing multiple information threads into a single, cohesive tapestry. Applying User Experience Design techniques and methodologies, he helps Users make informed and fluid decisions. Combining extensive project management skills and a Master’s of Science in User Experience Design, he creates and delivers user-centered products, projects, programs and services.