UX Skills for Business Strategy

What you’re good at and why others will care.

How do you answer when your co-workers ask, “What do you do here?” As the 2025 State of UX survey (Merholz) confirms, AI is blurring all sorts of UX work. When we don’t talk about the impacts our work makes, we aren’t recognized for the contributions we make to the business—including products, operations, risk profile, and bottom line. 

In this workshop, you will use the matrix of skills, attitudes, and impacts we developed for our new book, “UX Skills for Business Strategy,” to articulate the strategic impacts you make. Whether you specialize in taxonomies and knowledge graphs, content design, UX research and design, or another UX-related role, we provide a structured format to tell your story of how your skills help the business succeed. 

Kim and Torrey, two of the book’s authors, will guide you through hands-on activities to inventory your UX skills, map them to impacts, and craft a career pitch that frames your individual skills and impact you make in your organization—a power tool to expand your influence and grow your career. You can take this repeatable framework for navigating complexity back to your team to continue to develop team-wide skills and impacts.

Takeaways: 

• Inventory of your UX-related skills and the business impacts those skills enable
• Framework to assess which business impacts your organization values
• A structured process to create your own career pitch: “What I’m good at and why you care” based on your expertise and your organization’s needs.