IAC 2020
May 1, 2020
The premise of the talk is to introduce a new framework for product design called "Design Script" which unfurls from an uncanny similarity between a well-directed movie and a well-designed product. For example, while writing movies, a lot of time is spent polishing the plots and nourishing the characters. Likewise, while designing products a huge chunk of time is spent understanding the problem at hand. However, in movies, once the…