• Skip to primary navigation
  • Skip to main content

IAC: Information Architecture conference

IAC: Information Architecture conference

  • IAC23 New Orleans
    • Tickets & Registration Info
    • Conference Theme
    • IAC23 for Everyone
    • Venue – InterContinental
    • Experience NOLA
    • COVID-19 Policy
  • Program
    • Schedule
    • Speakers
    • Workshops
    • Career Center
    • Activities for First-Timers
  • Sponsor IAC23
  • About
    • Code of Conduct
    • Vision & Values
    • Diversity, Equity, Inclusion and Belonging
    • Scholarships
    • Past conferences
    • IAC Advisory Board
    • Privacy Policy
  • Contact
    • IAC23 Volunteers
  • Log in
Home / Sessions / Design Script – An Un-Classical Framework for Product Design

Design Script – An Un-Classical Framework for Product Design

IAC 2020

Time(s)

May 1, 2020

Description

The premise of the talk is to introduce a new framework for product design called “Design Script” which unfurls from an uncanny similarity between a well-directed movie and a well-designed product. For example, while writing movies, a lot of time is spent polishing the plots and nourishing the characters. Likewise, while designing products a huge chunk of time is spent understanding the problem at hand. However, in movies, once the gist of the movie has been conceptualized, it is converted to a script which encompasses every nitty-gritty detail associated with the plots right from acting instructions to scene directions. Going forward, script acts as a source of truth for all the stakeholders, not that it cannot evolve but it is something that everyone is on board with before starting the movie.

Drawing parallels with a movie script, to streamline the design process the concept of “Design Script” has been formulated which is a framework to transform research findings to an actionable plan which acts as a source of truth to align all the stakeholders.

Any Design Solution can be broken down as a function of Story and Outcome, represented as – Design Solution = lim(n→∞) Function (Story, Outcome)

wherein,
Outcome – refers to goals that need to be accomplished
Story – refers to the optimal path that helps you achieve those goals
n – refers to the number of design iterations done

Researchers, Designers, Engineers, and Product Managers collaboratively create a Design Script for every problem they tackle and it helps to keep each one of them focussed and aligned to one common north-star.

This talk will deep dive into nuances of Design Script, and an outline to craft it using real examples.

Key takeaways from the session:

1. Corollaries between a well-directed movie and a well-designed product
2. Nuances of Design Script framework and what makes it effective
3. A live walkthrough of how to craft a Design Script through a real example

About the speakers

Rohan Vijay
Currently building the future of Enterprise at Sprinklr. Previously worked with design teams at Amazon and Samsung. Also, built Paperr, Tickkle, Cryptotracker and Digestbox on the side. When not designing, he likes to fiddle around with code.

Sponsor IAC

We’re looking for organizations who share our commitment to building and sustaining programs that drive a more inclusive industry. Learn more on the Sponsor IAC23 page or contact us directly at info@theiaconference.com for more information.

Thanks to this year’s sponsors!

Logo for sponsor Optimal Workshop
Platinum sponsor
Optimal Workshop
Logo for sponsor Factor Firm
Gold sponsor
Factor Firm
Logo for sponsor Last Call Media
Silver sponsor
Last Call Media
Logo for sponsor Design for Context
Scholarship sponsor
Design for Context

Logo for sponsor A Book Apart
In-Kind sponsor
A Book Apart
Logo for sponsor Balsamiq
In-Kind sponsor
Balsamiq
Logo for sponsor MURAL
In-Kind sponsor
MURAL
Logo for sponsor Rosenfeld Media
In-Kind sponsor
Rosenfeld Media
Logo for sponsor UX Camp DC
Community sponsor
UX Camp DC
Logo for sponsor World IA Day
Community sponsor
World IA Day

The information architecture conference ©2022

Privacy Policy ⋅ Code of Conduct