You’ve been there before. You thought you could trust someone with secret. You thought it would be safe, but found out later that they blabbed to everyone. Or maybe they didn’t share it, but the way they used it felt manipulative. You gave more than you got and it didn’t feel fair. But now that it’s out there, do you even have control anymore?
Ok. Now imagine that person was your supermarket. Or your bank. Or your boss.
As designers of digital spaces for consumer products and services, how often do we consider the relationship we have with our users? What does the user need to know about us and what do we need to know about them before we can say we are “in a relationship”?
– Are we spying on our users? Do our users know what information are we collecting about them? Or how we collecting that information?
– Are we manipulating users? How much information is really needed? Are we gathering more than we need, just because we can? Are we using it to force actions the users wouldn’t normally make?
– Are we keeping our promises? Are we being good custodians of our user’s information? Who are we sharing it with? Do we know what they do with our user’s information?
-Are we designing dark patterns without knowing it?
In this talk, Noreen Whysel will discuss a framework for evaluating the relationship that digital technologies have with consumers and the digital harms and dark patterns that, whether we know it or not, violate that relationship. You will come away with an understanding of how to determine that what you are creating is fair, secure and in the user’s control. And that your relationship will be sound, respectful and long lasting.
About the speakers
Noreen Whysel is a NYC-based IA/UX Researcher. Her first IA project was tagging buttons in a database at Chanel in 1990. She began her actual UX career in the late 1990s after seven years in real estate research at Price Waterhouse. She joined the PWC merger team as a WebOps Manager and was there for four years before starting an IA/Research consulting business, working on projects as diverse as bird taxonomies and identity ecosystems. She was the Operations Manager at the Information Architecture Institute for ten years and held a similar role at the OWASP Foundation. She is a Co-Founder and COO of Decision Fish, leads product integrity research at the Me2B Alliance and hosts the Behavioral Economics NYC meet-up. She is a coordinating member of UX Camp 2021, a board member of GISMOnyc, and a member of working groups developing trusted identity standards and ethical frameworks. She has a BA in Psychology from Columbia and a MSLIS from Pratt Institute.
Noreen has attended this conference since 2007 in Las Vegas and has only missed two since then. She was a Co-Chair at IAC20 and Experience Director at IAC19. She gave talks on IA and Emergency Management in 2013, IA and Wikipedia in 2016 and Trust and Vulnerable Populations in 2019. She has presented at poster night five times and is a frequent speaker mentor.