Current role: First Timer Events
Past roles: co-chair, experience director, poster presenter, speaker, volunteer, and workshop facilitator
Noreen Whysel is a NYC-based IA/UX Researcher. Her first IA project was tagging buttons in a database at Chanel in 1990. She began her actual UX career in the late 1990s after seven years in real estate research at Price Waterhouse. She joined the PWC merger team as a WebOps Manager and was there for four years before starting an IA/Research consulting business, working on projects as diverse as bird taxonomies and identity ecosystems. She was the Operations Manager at the Information Architecture Institute for ten years and held a similar role at the OWASP Foundation. She is a Co-Founder and COO of Decision Fish, leads product integrity research at the Me2B Alliance and hosts the Behavioral Economics NYC meet-up. She is a coordinating member of UX Camp 2021, a board member of GISMOnyc, and a member of working groups developing trusted identity standards and ethical frameworks. She has a BA in Psychology from Columbia and a MSLIS from Pratt Institute.
Noreen has attended this conference since 2007 in Las Vegas and has only missed two since then. She was a Co-Chair at IAC20 and Experience Director at IAC19. She gave talks on IA and Emergency Management in 2013, IA and Wikipedia in 2016 and Trust and Vulnerable Populations in 2019. She has presented at poster night five times and is a frequent speaker mentor.
- Sense-Making, Search Systems & Site Optimization (2021)
- Shedding Light on Dark Patterns: A Case Study on Digital Harms (2021)
- First-Timer Breakout Sessions (2021)