Track: Perspectives

  • Telltale Techniques: Applying Storytelling to Enhance Information Architecture and UX

    Telltale Techniques: Applying Storytelling to Enhance Information Architecture and UX

    2019 IA Conference September 23, 2020 Stories are composed of a series of events and the thresholds between them—each event is a potential gateway to others, according to the logic of cause and effect. In fact, storytelling is one of our most ancient practices as humans. By using it to shape information architecture, we seek…

  • Designing AI for Humans

    Designing AI for Humans

    2019 IA Conference March 22, 2019 Artificial Intelligence seems to be all around us, and many organizations are feeling the pressure to implement AI solutions. But like with any technology, especially the emergent ones that get a lot of buzz, it’s critical to let your business and consumer needs lead the technology, not the other…