Stories are composed of a series of events and the thresholds between them—each event is a potential gateway to others, according to the logic of cause and effect. In fact, storytelling is one of our most ancient practices as humans. By using it to shape information architecture, we seek to realize gains in creativity and […]
Perspectives
Designing AI for Humans
Artificial Intelligence seems to be all around us, and many organizations are feeling the pressure to implement AI solutions. But like with any technology, especially the emergent ones that get a lot of buzz, it’s critical to let your business and consumer needs lead the technology, not the other way around. I believe that it […]