Intro to IA Strategy

Information architecture is more than structure—it’s strategy. Intro to IA Strategy is a four-hour, hands-on workshop designed for practitioners ready to elevate their IA practice from interface-level design to enterprise-level impact.

Attendees will explore how IA underpins business performance, shapes product ecosystems, and enables coherence across channels and teams. Through practical exercises and real-world case studies, participants will learn how to identify and frame cross-channel IA challenges, quantify the value of IA projects, and communicate structural insights that influence product and technology decisions.

Whether your organization builds traditional web platforms or AI-powered tools, this session helps you connect the dots between IA, data, and decision-making. You’ll leave with the language, methods, and confidence to advocate for IA as a measurable driver of clarity, scalability, and innovation.

Perfect for experienced IAs, UX design leaders, and product managers, this workshop bridges strategy and structure to make IA a force for enterprise transformation.