Designing navigation for large content and e-commerce sites

Designing the navigation for a large website should be easy, right? You do the research, do a card sort and roll it out…WRONG! Designing navigation requires the patience of a saint, negotiation skills of a diplomat, the eye of a content strategist and the detailed hand of a taxonomist.

In this introductory workshop aimed at people who are about to or are in the middle of creating navigation for a site, Mags Hanley will teach you the process for designing navigation, and provide hands-on tools for actually doing it.

This includes:

• Identifying the business value of the project and benchmarks for success
• Current-state analysis
• Site and content audits
• Understanding the users’ mental models
• User research and usability testing
• Creation of navigation models and principles
• Development of labels and links
• Integration within a site
• Ongoing measurement and business as usual (BAU)