Content Management Observability

Content is a strategic investment, and teams are under pressure to demonstrate ROI. Most organizations have lots of data, but a hazy view of their content and its purpose. We need more than just reporting: we need an ongoing view of what content is working and what’s not, with a feedback loop that gives us the ability to do something about it. We call that content observability. 

In this session, we outline a framework for how to think about content measurement that includes understanding its composition, health, quality, and effectiveness. We then show how organizations need actionable data, delivered in real-time with appropriate context, in order to develop a feedback loop. Case studies from financial services, retail, and government illustrates the risks of relying on the wrong data — and how having more actionable data enables better decision-making.