Achievable Automation, Soon! Play-Testing Your Team’s AI-iest Ambitions for Proof and Profit Through Pre-Personalization.
Picture this: It’s shiny-object season at your job and they’re asking you where the team should get started.
Why roll the dice with brave, probably flawed end-state CX ambitions—call it AI; call it headless; call it unlikely that you see the project finish line…—when you can show your cards, and lay down the truth about what it will take to ready your information layer to personalize with poise?
Join two veteran field practitioners, returning from last year’s IAC talk on personalization mythbusting, in an interactive walkthrough and play-testing review of their personalization card game that can de-risk the biggest of bets about when, where, and how your CX can pragmatically evolve to deliver real results.
Specify the essential IA grammar behind your AI objectives collaboratively, setting the stage for a digital future state that is more achievably dynamic, expressive, and automation-friendly. We’ll unpack all the particulars of how to generate your own pre-personalization workshop and cards in this non-“salesy” and information-dense sharing session.
