Picture this: It’s shiny-object season at your job and they’re asking you where the team should get started.
Why roll the dice with brave, probably flawed end-state CX ambitions—call it AI; call it headless; call it unlikely that you see the project finish line…—when you can show your cards, and lay down the truth about what it will take to ready your information layer to personalize with poise?
Join two veteran field practitioners, returning from last year’s IAC talk on personalization mythbusting, in an interactive walkthrough and play-testing review of their personalization card game that can de-risk the biggest of bets about when, where, and how your CX can pragmatically evolve to deliver real results.
Specify the essential IA grammar behind your AI objectives collaboratively, setting the stage for a digital future state that is more achievably dynamic, expressive, and automation-friendly. We’ll unpack all the particulars of how to generate your own pre-personalization workshop and cards in this non-“salesy” and information-dense sharing session.
🎯 Bucket Studio (https://bucket.studio/) principal and personalization optimist Jeffrey MacIntyre focuses on shovel-ready solutions to personalized, automated, and simplified customer experiences. He is a 3-time IAC attendee and 2nd-time speaker. He is a veteran consultant (Amazon, Chase, IBM, Mailchimp) who solves for the ‘personalization gap’, the factors limiting the ability of most digital experiences to deliver on the proven user and business benefits by expressing their content more dynamically. Jeffrey and his teams leverage information sciences (taxonomy, metadata, and information architecture) and customer experience optimization (CXO, AKA experimentation, conversion rate optimization, or A/B testing) to make what’s complex clear—and deliver experiences, and results, that are systematically compelling and scalable.
Most people drew pictures when they were kids. Colin made his own board games. Luckily, he gets to further his love of information design as Partner for Experience Design at ICF in Washington, D.C., where he oversees UX and IA projects for Fortune 500 companies, particularly in highly-regulated industries such as healthcare, financial services, and energy. He has also worked with some of the country’s largest associations and nonprofits, including the AARP, AAA, and Educause, owner of the .edu domain.
Notable project work includes the global navigation design of UPS.com, Lowes.com, and AARP.org, “digital front door” strategies for United Healthcare and the Mayo Clinic, and work on Bank of America‘s ‘Flagscape’ intranet, cited by Jakob Neilsen as a top pick for intranet usability. Colin is a fellow at the Consortium of Personalization Professionals, a cross-disciplinary non-profit founded in 2017 with the expressed intent of promoting ethical, evidence-based personalization design.
He credits any career success thus far to not going to law school.