As a digital designer, you must think beyond the user interface to the underlying structures that give your systems coherence. These structures should serve the needs of your users, your organization, and society. To do so, you must understand your organization’s strategic directions. This fast-paced workshop introduces strategic thinking for designers.
Single Session Workshop (Virtual)
Designing for a New World Using Systems Thinking
Now more than ever, we are seeing how the systems underlying society affect the people living within them. As designers, we have an opportunity to impact positive change. Learn to see the big picture and tackle big, messy problems by cultivating a systems thinking lens into your UX and IA practices. What is systems thinking? […]
Introduction to Ontology Concepts and Modeling
Are you interested in learning more about ontologies but don’t know where to begin? Our “Introduction to Ontology Concepts and Modeling” workshop comprises a three-hour introduction aimed at IAs who are interested in ontologies and would like to learn the basics, including: Complex knowledge organization schemes and concept structures Basics of ontological relationships Information on […]
Product Management for Information Architects
IA experience is wonderful preparation for product management, but the role of a product manager involves mastering additional skills related to software development, engineering, technical architecture, finding product-market fit, going to market, funnel optimization, revenue modeling, experimenting with hypotheses, managing products through lifecycles, sunsetting features, saying no to stakeholders, getting teams into alignment, and more. […]
Sense-Making, Search Systems & Site Optimization
When people want to locate and discover information, they can simply type keywords into a search engine (not only Google) and select items from the first page of search results, right? This is the current mental model of how search/retrieval works for most users of all ages. Sense-making is a searcher behavior that information architects, […]
Designing and Building Taxonomies for the Enterprise
This immersive workshop provides practical tactics for designing, building and maintaining taxonomies and ontologies. Based on hard-won lessons learned from work with everything from large fortune-50 enterprises to small ecommerce sites. The workshop provides: Taxonomy/Ontology basics: a foundation to start creating a consistent vocabulary within your organization. We also call out the unique needs of […]
Emerge User Needs in Your Information Architecture with a Usage Maturity Matrix
When we design our IA and other key design elements guided by a Usage Maturity Matrix we ease users into, and draw users deeper into, our design ecosystem. We intentionally emerge richer information, features and functions as our users are ready to experience them. In this workshop, participants will learn what a Usage Maturity Matrix […]
Architecting Your Future: Conquering Imposter Syndrome with the 5-year resume
If you’re reading this, you’re likely part of the estimated 70% of people who’ve dealt with imposter syndrome at some point in their professional careers. Imposter syndrome is the psychological pattern where one doubts their skills and persistently fears being exposed as a “fraud”. It knows no limits to who it affects, and designers Madeline […]
Finding the Happily Ever After – A Workshop Exploring a Narrative Approach to Product Design
No one’s story will begin, or end, with your product. In order to create useful, impactful and delightful designs, we need to consider the entire end to end user journey, from recognizing a need to meeting a goal, and determine how (or if) your product fits into the customer’s experience. Join Associate UX Director Chelsea […]
Information Architecture Essentials
More of our lives are happening online every day. We interact and transact through digital systems on a growing variety of devices. More understandable and coherent systems = better experiences. As a result, information architecture (IA) is more important than ever. In this fast-paced workshop, you will learn the basic concepts and practices that lead […]