The talk narrates the path of design and construction of the first female UX community in Latin America and how, after co-creation sessions, was defined and started working on 5 mvps that are now the core projects of the community. These are: the monthy meetings, a women in UX interview, monthy workshops, mentoring program and an only UX women Directory.
I'll talk about the ethos of "makers"—how making things and simply being creative for the sake of creativity can be a bad thing, if we're not willing to be responsible for our legacy and pretend that “design isn’t political.” I'll show many case studies of companies and products that are making our lives and our society worse—sometimes unintentionally. I'll talk about dark patterns and how they could cost millions of dollars—and, sometimes, human lives. And I'll share three areas of transformation where we as an industry can get better:
This talk brings to light some considerations for information architects as they design information spaces for users. Specifically, at times information will appear based on display logic/user input as users navigate spaces. In some cases, the user may be asked if they would like additional information, which may contain self-relevant feedback (e.g., what is your credit score? What is your risk for developing breast cancer?). Dr. Novell's research over the last 10 years has focused on how people navigate feedback environments in medical, academic, and sales settings, specifically investigating the factors that may influence a user's receptivity to feedback. In this talk, Dr. Novell presents different research projects she has worked on, which examine the influence of both motivated factors (e.g., expected feedback valence and perceived fixedness of the feedback domain), as well as unmotivated factors (e.g., feedback default settings/choice architecture) on users' navigation within feedback environments. Her research offers insights for information architects as they design information environments by providing a new lens on user information interaction behaviors.
As my career progressed from practitioner to executive, I found that what I set aside at one point (practicing information architecture) I revisited as I became responsible for organizations. Information architecture is a valuable skill for anyone designing how teams and organizations grow and operate. IA tools such as labeling, creating taxonomies, and lumping and splitting 'right-size' categories were essential to the crafting of "Org Design for Design Orgs." It applies information architecture to the development of principles of a successful organization, the creation of roles within a design team, how people navigate their career through a levels framework, and the evolution of a design organization. I've long felt information architecture did itself a disservice by being so closely bound up with end-user experience. There are countless valuable applications of "IA Thinking," and organization design is one.
Reinvention is a necessity for longevity. The 11 years spent as a designer, as well as the years spent in school, have been an extended exercise in reimagining myself at each company I've been employed as well as each role. Your growth as a creative professional lives at the intersection of various factors, which are both in and outside of your control, yet you can still proactively plan for them and evolve on your own terms. During this talk, I'd like to share lessons I've learned, insights gained, and patterns recognized, which you can take and leverage for yourself.
