San Diego Room
Improve the quality of the information architecture (IA), navigation system, and search system of your website, applications, software, and databases by attending this interactive workshop.
Search literacy and searcher behaviors have evolved considerably over the past 10-20 years. Computers, tablets, and mobile devices have changed. So have software capabilities.
Yet few information architects, user experience (UX) and usability professionals have a fundamental understanding of how to provide high quality UX deliverables for different types of search interfaces.
These interfaces typically include:
— The actual search portion of a UI with a text-entry box and a search button
— Search engine results page (SERP)
— No search results found page
— Advanced search (if used)
— Faceted search (if used)
— Supplemental navigation items that support search accuracy
— Search support
Whether you are a search newbie or a search expert, this workshop will provide you with new, updated searcher goals and behaviors that will improve the quality of your IA deliverables.
In this interactive workshop you will learn:
— 10 searcher behaviors you should know
— How to revise IA issues that negatively impact search accuracy
— Types of search interfaces (on sites, apps, software, etc.)
— How to analyze and fix various search interfaces
— Search metrics
— Checklists of successful search results interfaces
Downloadable materials included. Workshop also includes a Search Deliverables Clinic to address your most pressing IA and related UX questions.
About the speakers
Shari Thurow has optimized, architected, and designed web interfaces since 1995 and is outsourced to many firms worldwide.
She currently serves on the Editorial Advisory Board of the ASLIB Journal of Information Management (AJIM). She is also a contributing editor for topics such as:
• Search/information retrieval
• Searcher goals and behaviors
• User experience (UX)
• Information architecture
• Human/computer interfaces (HCI)
• Interaction design (IxD)
• Artificial intelligence (AI)
She is a co-founder of the Information Architecture Gateway where she functions as the Search Director. Shari also served on the Board of Directors of the User Experience Professionals Association (UXPA).
She is the author of Search Engine Visibility, which has been translated into 6 languages. Her book When Search Meets Web Usability shows how to bridge the gap between a search-engine query and your website.
Her doctoral work is in Information Sciences with a specialty in Human/Computer Interfaces, specifically search-friendly user interfaces (UIs).
Shari’s company, Omni Marketing Interactive, is a full-service SEO, website usability/UX, information architecture (IA) and web design firm. Clients include Huffington Post, Sony Music, ABC News, FindLaw, Microsoft, Facebook, Angi (formerly Angie’s List), Expedia, Home Depot, Best Buy, Encyclopedia Britannica, the National Cancer Institute, and WebMD.
Shari is currently on sabbatical to finish her next book and academic publication. She comes out of hiding for topics she is passionate about.