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IAC: Information Architecture conference

IAC: Information Architecture conference

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Home / People / Shari Thurow

Shari Thurow


Past roles: poster presenter and workshop facilitator

LinkedIn profile
Twitter: @sharithurow
Website: https://www.iagateway.org/

Shari Thurow has optimized, architected, and designed web interfaces since 1995 and is outsourced to many firms worldwide.

She currently serves on the Editorial Advisory Board of the ASLIB Journal of Information Management (AJIM). She is also a contributing editor for topics such as:

• Search/information retrieval
• Searcher goals and behaviors
• User experience (UX)
• Usability
• Information architecture
• Accessibility
• Human/computer interfaces (HCI)
• Interaction design (IxD)
• Artificial intelligence (AI)

She is a co-founder of the Information Architecture Gateway where she functions as the Search Director. Shari also served on the Board of Directors of the User Experience Professionals Association (UXPA).

She is the author of Search Engine Visibility, which has been translated into 6 languages. Her book When Search Meets Web Usability shows how to bridge the gap between a search-engine query and your website.

Her doctoral work is in Information Sciences with a specialty in Human/Computer Interfaces, specifically search-friendly user interfaces (UIs).

Shari’s company, Omni Marketing Interactive, is a full-service SEO, website usability/UX, information architecture (IA) and web design firm. Clients include Huffington Post, Sony Music, ABC News, FindLaw, Microsoft, Facebook, Angi (formerly Angie’s List), Expedia, Home Depot, Best Buy, Encyclopedia Britannica, the National Cancer Institute, and WebMD.

Shari is currently on sabbatical to finish her next book and academic publication. She comes out of hiding for topics she is passionate about.

Conference presentations

  • Sense-Making, Search Systems, & Site Optimization (2020)
  • Sense-Making, Search Systems & Site Optimization (2021)
  • [Re]vising Perspectives on Information Architecture & Search: 10 New & Updated Searcher Behaviors You Should Analyze (2022)

Conference posters

  • Information Architecture Gateway (2019)
  • Accessible Gateways (2021)

Sponsor IAC

We’re looking for organizations who share our commitment to building and sustaining programs that drive a more inclusive industry. Learn more on the Sponsor IAC23 page or contact us directly at info@theiaconference.com for more information.

Thanks to this year’s sponsors!

Logo for sponsor Optimal Workshop
Platinum sponsor
Optimal Workshop
Logo for sponsor Factor Firm
Gold sponsor
Factor Firm
Logo for sponsor Last Call Media
Silver sponsor
Last Call Media
Logo for sponsor Design for Context
Scholarship sponsor
Design for Context

Logo for sponsor A Book Apart
In-Kind sponsor
A Book Apart
Logo for sponsor Balsamiq
In-Kind sponsor
Balsamiq
Logo for sponsor MURAL
In-Kind sponsor
MURAL
Logo for sponsor Rosenfeld Media
In-Kind sponsor
Rosenfeld Media
Logo for sponsor UX Camp DC
Community sponsor
UX Camp DC
Logo for sponsor World IA Day
Community sponsor
World IA Day

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