Shari Thurow has optimized, designed, & architected web interfaces since 1995. She is outsourced to many organizations worldwide.
Shari is the co-author of When Search Meets Web Usability which shows how to bridge the gap between web search-engine results pages and your website. She is also the author of Search Engine Visibility, translated into 6 languages.
Her consulting firm, Omni Marketing Interactive , is a full-service search engine optimization (SEO), website usability, information architecture (IA), & user-centered design firm. She served on the Board of Directors of the Information Architecture Institute (IAI) & the User Experience Professionals Organization (UXPA).
She currently serves on the Editorial Advisory Board of the ASLIB Journal of Information Management. She is one of the Co-Founders of the Information Architecture Gateway, which has been accepted into the SGCI (Science Gateway Communities Institute) Incubator Program. SGCI is part of the National Science Foundation.
Her doctoral work is in Library & Information Sciences (LIS) with an emphasis on Human and Computer Interfaces (HCI), including information retrieval (IR), search usability, interaction design, & searcher experience.
Clients include the Huffington Post, Sony Music, Angie’s List, Best Buy, Home Depot, Best Western, Fisher Price, ABC News, WebMD, the National Cancer Institute, Encyclopedia Britannica, Facebook, & Microsoft.
Conference presentations
- Sense-Making, Search Systems, & Site Optimization (2020)
- Sense-Making, Search Systems & Site Optimization (2021)