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Home / Sessions / Out of My Brain on the 5:15: Practical User Research for the Enterprise UXer

Out of My Brain on the 5:15: Practical User Research for the Enterprise UXer

2019 IA Conference /

Time(s)

March 23, 2019
4:15 PM to 5:00 PM CT

Location

Peninsula 2-3

Description

In some ways, this talk is a simple one, designed to provide a single solution to a core problem facing all us UXers: Too many project managers, product managers, project sponsors, and so on balk at the idea of performing ANY user research.

Two key objections arise when user research is proposed:

  • “Our users don’t have time to go to a focus group or a conference room and spend hours listening to someone or doing inane exercises.”
  • “We can’t spend tons of project time for six months just fiddling around with talking to users…who need to be doing their jobs, by the way.”
  • To cut through this barrier, I came up with the method I call “”5:15.”” Put simply, it involves asking a person to commit to answering five questions in only 15 minutes.

Almost no one can spend two hours out of their workday talking to a user experience researcher; almost everyone has 15 minutes. Even asking someone for an hour of their time seems excessive, especially in enterprise settings. However, that request for 15 minutes seems innocuous.

We’ll look at how these questions work well, how you can gain insights easily, and why you should never take NO to research plans as an answer.

About the speakers

Joe Sokohl, man of European descent, wearing shocking blue-rimmed glasses, with graying mustache and goatee
Joe Sokohl

I’ve worked for more than 25 years in many aspects of user experience, focusing chiefly on information architecture. I also use user research, interaction design, content design, and leadership to help teams craft great experiences. Currently principal UX designer for Expel, I continue to bring these skills to the everyday work experiences people engage with.

Sponsor IAC

We’re looking for organizations who share our commitment to building and sustaining programs that drive a more inclusive industry. Learn more on the Sponsor IAC23 page or contact us directly at info@theiaconference.com for more information.

Thanks to this year’s sponsors!

Logo for sponsor Optimal Workshop
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Gold sponsor
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Silver sponsor
Last Call Media
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Design for Context

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A Book Apart
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UX Camp DC
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Community sponsor
World IA Day

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