Know your Gatekeepers – How to Sell Taxonomy as a Product
March 23, 2019
4:15 PM – 5:00 PM
Peninsula 5-6
IA projects often need approval from gatekeepers who don’t fully understand your complex project. In this talk, a product manager and a taxonomist will present a case study of the tools they used to convince executives, engineers, and analysts to buy into a complex data and IA project. Learn how a team of 4 people with no engineers or designers made a business case to launch sitewide filters on Etsy.com.
After hearing our story, you’ll walk away with a toolbox of tips and techniques from product management and analytics that will enable you, your product team, and finally, your company to say yes.
