San Diego Room
We are all aware that good information architecture is essential for ensuring your website or product is user-centric, but how on earth do we articulate this crucial work to others, let alone get buy-in from key stakeholders?
In today’s workshop, we’ll discuss the key components that make up IA, how to convince others of its importance, and the ways in which you can better engage your team mates in your work. The aim of today is to collectively gain the confidence to evangelise IA research to any audience!
- Explain the value of good IA to the people you work with
- Better engage stakeholders and team members throughout the process
- Understand the components that make up IA
About the speakers
Aidan Pearce (he/him) is part of the Customer Success team at Optimal Workshop, a User Research platform providing insights into the way that companies organise and optimise digital experiences. Currently based in New Zealand’s capital city of Wellington, Aidan’s curiosity to understand the perspectives of customers grew into a passion for User Experience (UX) Research and in his role as a Product Coach, he specialises in educating teams from sectors such as Banking, Retail and Ecommerce about leveraging Information Architecture to drive better customer and business outcomes.
Alex Doggett (she/they) is an avid social sciences fanatic, collector of all things weird and spooky, and passionate people leader. They spend their days empowering the Support team at Optimal Workshop to enable UX-enthusiasts in their research. Alex has had the privilege of working with collaborative teams all over the world, learning from their IA journeys and revelling in their successes (+ learning curves!).