Content is the whole point of the digital products we create. It needs to be omni-channel, ready for AI and machine learning, and easily maintained. It needs to be connected explicitly so computers can extract meaning and deliver it in a meaningful way to the intended audience. Information architects, content strategists, and product managers are responsible for creating the foundation on which to build information spaces.
Since Designing Connected Content was published in late 2017, it has been applied to many situations. The conclusion is that this framework of designing from the bottom up–starting with context and designing resources for consumption on any interface–is transformational.
Organizations have used it to:
* Create a shared language for talking about the work they do
* Build complex and dynamic websites
* Change the way they approach content
* Create personalized experiences in various mediums
This workshop will cover not just the process, but the application of the process to many situations. We’ll start by learning to create domain and content models and then move into how to design content and interfaces. Along the way we’ll talk about how to get others to go along and create alignment and shared understanding from the start.
About the speakers
Carrie Hane is a creative problem solver and connector of people, processes, and technology. For more than 20 years, she’s been helping organizations transform to meet the ever-changing needs of the people they serve and take advantage of the latest technology. Currently, Carrie works as a Principal Evangelist at the content platform Sanity and is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow, a handbook for a pioneering approach to sustainable digital publishing.
At Sanity, she passionately advocates for thinking about how content powers digital experiences that connect with audiences and help fulfill organizational missions while making life easier for the content operations team. Carrie has led workshops and been a speaker at events around the world, and has been a guest lecturer for undergraduate and graduate courses in user-centered design and content strategy.
Like most people working in tech, she has two degrees completely unrelated to her work. By far the most enlightening education she has received is being the mother of boys. When she’s not working, you can find her at the pool swimming, wrangling college tours for her son, or reading with her dog.