Kunyi is an experienced design thinking and qualitative research specialist who helps organizations and teams understand and empathize with the people they want to connect with and support. For more than 30 years Kunyi has used her qualitative research expertise to reveal insights that fuel creating something better: a less friction-filled user experience, a more powerful message, a more useful service or product. Using methods and techniques to connect with users, Kunyi reveals different perspectives, uncovers assumptions, and makes new connections yielding crucial insight to inform projects. Her clients include the private, public service as well as not-for-profit organizations in a variety of industries including tourism & travel, consumer technology, gaming & entertainment, finance & insurance, energy, professional services, and health & wellness, education, and government services.