Current role:
Past roles: speaker
Bob Royce is co-founder and President of The Understanding Group (TUG), an information architecture consulting practice based in Ann Arbor, MI. He has been working with digital services and products since the late 1980s serving in a variety of roles including marketing, product management, solution architect, and now president of a consultancy focused on making the complex clear with information architecture.
Conference presentations
- A Sensible Framework for Information Architecture Projects (2020)
- Making Sense with Business Object Models (2020)