Current role: Mentoring Coordinator
Past roles: co-chair, poster presenter, speaker, and volunteer
Bibiana is qualitative researcher, strategic designer, and information architect based in Mexico City, with 11 years of experience. She has led the e-commerce business of adidas Mexico, and advised startups in understanding people to provide solutions tailored to their needs. She has participated as a speaker, organizer and volunteer at IAC since 2013. Bibiana is currently working as an independent consultant, where she provides guidance to businesses on how to craft strategies based on the deep understanding of people.