We routinely create visual artifacts to make sense of complicated information. Think Gantt charts. Experience maps. Sticky notes on walls. Data visualizations. We create all kinds of visual models to organize our understanding. And in team settings, these models allow us to communicate and collaborate; maybe you’ve seen the power of someone distilling a really […]
design thinking
Bridging the Gap Between B2C and B2B
How do we do analysis for B2B experience, and then turn around and explain to the sponsors a complexity they are not interested in hearing about? We use the right tools, we look at multi-dimensional situations, and we weight all the interactions more heavily toward the person-to-person relationships.