IAC 2021
The use of complex words can make your users feel confused, frustrated, or offended – potentially so much so that they give up on a page or process. When we use words that are familiar and make people feel welcome, we are making that content usable by anyone!
So, let’s spend more time thinking about how others will be affected by the words we use! We’ll examine several examples of complicated or complex words and share how to develop the best solutions, breaking down examples of difficult phrases and how they can be simplified to feel more welcoming and accessible.
Clair Rock (they/them) is an information architect based in Brooklyn, NY who is passionate about making complex stories inclusive and accessible. Coming from a background in filmmaking Clair has a history of finding unique ways to tell stories. With a Master’s of Science in Information Experience Design, they have been able to pull those unique storytelling and problem solving skills into the information world.
As an openly trans individual, Clair has taken a stance as an advocate for the integration of inclusive practice into all aspects of research and design. Working with a wide variety of clients over the years Clair has helped many people and organizations rethink their digital experiences, and bring to light the importance of inclusive language, inclusive design, and accessibility.
Sam Raddatz (she/her) is a Program Manager at Netflix where she focuses on inclusion throughout their products. In her previous role as the CEO of Logic Department, she worked with non-profits like Wikimedia, The Brooklyn Museum, and The Trust for Public Land to create more intuitive & organized digital products.
With a background in project management, qualitative sociology and holding a Master’s degree in Information and Library Science, Sam tackles any challenge in the most organized and transparent way possible. She is a strong believer that there are design solutions that can make any interaction less frustrating in all aspects of our lives.