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Home / Sessions / Testing Structures with Dumb Prototypes

Testing Structures with Dumb Prototypes

IAC 2020

Time(s)

April 10, 2020

Description

Frustrated by the contextual vacuum of card sorts and tree tests, this method of testing IA structures emerged from a need to leverage and validate the topological relationships of an information architecture that are often understood qualitatively rather than quantitatively. This new method of testing looks to understand how a user interprets the whole, rather than measure discrete actions. This talk will outline the basics of creating hypotheses and building a series of as-simple-as-possible structural prototypes through the frame of case studies and examples.

About the speakers

Joe Elmendorf
Joe Elmendorf

Joe has been working with information spaces since 2009 and teaching professionals and university students since 2016. He leads the consulting practice at The Understanding Group where he strives to grow the next generation of IA practitioners and evolve novel, ad-hoc processes & methods into teachable, scalable practices.

Sponsor IAC

We’re looking for organizations who share our commitment to building and sustaining programs that drive a more inclusive industry. Learn more on the Sponsor IAC23 page or contact us directly at info@theiaconference.com for more information.

Thanks to this year’s sponsors!

Logo for sponsor Optimal Workshop
Platinum sponsor
Optimal Workshop
Logo for sponsor Factor Firm
Gold sponsor
Factor Firm
Logo for sponsor Last Call Media
Silver sponsor
Last Call Media
Logo for sponsor Design for Context
Scholarship sponsor
Design for Context

Logo for sponsor A Book Apart
In-Kind sponsor
A Book Apart
Logo for sponsor Balsamiq
In-Kind sponsor
Balsamiq
Logo for sponsor MURAL
In-Kind sponsor
MURAL
Logo for sponsor OOUX Masterclass
In-Kind sponsor
OOUX Masterclass
Logo for sponsor Rosenfeld Media
In-Kind sponsor
Rosenfeld Media

Logo for sponsor UX Camp DC
Community sponsor
UX Camp DC
Logo for sponsor World IA Day
Community sponsor
World IA Day

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