Taxonomy Assessment: Quantitative Analytics, Qualitative Best Practices and Heuristics
In the same way we obsess over keyword rankings, do you wonder if your content is organized effectively and how to optimize the categories and taxonomic structure? While we know we should proactively analyze overall taxonomy effectiveness—the distribution of content to categories, number of views per category, etc.—there is a tendency to focus on the content, and not the categories. This talk will describe how to do taxonomy assessment periodically and ongoing as an integral part of website instrumentation. How to flip analytics to get the category level analysis, how to construct a set of qualitative practices that can generate taxonomy metrics which identify categories to merge or split, and some specific scorecards against which your taxonomy can be evaluated.
