Sessions

Supercharge Your IA Work With a Deep Understanding of Your Users’ Jobs To Be Done

April 13, 2024
2:00 PM – 2:30 PM

Do you have a massive body of content to create an information architecture for? Have you heard of the Jobs to be Done framework and been uncertain about how useful it could be for your IA? You’re in luck! We’ll share exactly how JTBD research moved our IA work ahead and lightning speed. Learn from our experience to better power your efforts.

Presenters