Becca is a user researcher who has spent the last decade+ translating insights from research into frameworks, stories, and other outputs (e.g. Jobs to be Done) that inform business and design strategy. Becca is currently a Principal Researcher at Workday and previously worked at Amazon and gravitytank, an innovation consulting firm. Becca lives just outside of Seattle with her husband, 2 young sons, 1 dog, and 10 backyard chickens.
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