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Home / Sessions / Secret Searches: How to Understand Your Audience When They Don’t Want to Talk About It

Secret Searches: How to Understand Your Audience When They Don’t Want to Talk About It

IAC 2020

Time(s)

April 10, 2020

Description

There are plenty of topics that can be difficult to discuss, even with those closest to you – like personal debt, gender and sexuality, and mental health. So what do you do if you run a website or product that focuses on one of those topics and you need to learn about your audience and their needs? We will share best practices to gain an understanding of your audience when working with difficult, embarrassing, or dangerous topics.

About the speakers

Clair Rock
Clair Rock

Clair Rock (they/them) is an information architect based in Brooklyn, NY who is passionate about making complex stories inclusive and accessible. Coming from a background in filmmaking Clair has a history of finding unique ways to tell stories. With a Master’s of Science in Information Experience Design, they have been able to pull those unique storytelling and problem solving skills into the information world.

As an openly trans individual, Clair has taken a stance as an advocate for the integration of inclusive practice into all aspects of research and design. Working with a wide variety of clients over the years Clair has helped many people and organizations rethink their digital experiences, and bring to light the importance of inclusive language, inclusive design, and accessibility.

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