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Home / Sessions / Secret Searches: How to Understand Your Audience When They Don’t Want to Talk About It

Secret Searches: How to Understand Your Audience When They Don’t Want to Talk About It

IAC 2020

Time(s)

April 10, 2020

Description

There are plenty of topics that can be difficult to discuss, even with those closest to you – like personal debt, gender and sexuality, and mental health. So what do you do if you run a website or product that focuses on one of those topics and you need to learn about your audience and their needs? We will share best practices to gain an understanding of your audience when working with difficult, embarrassing, or dangerous topics.

About the speakers

Clair Rock
Clair Rock

Clair Rock (they/them) is an information architect based in Brooklyn, NY who is passionate about making complex stories inclusive and accessible. Coming from a background in filmmaking Clair has a history of finding unique ways to tell stories. With a Master’s of Science in Information Experience Design, they have been able to pull those unique storytelling and problem solving skills into the information world.

As an openly trans individual, Clair has taken a stance as an advocate for the integration of inclusive practice into all aspects of research and design. Working with a wide variety of clients over the years Clair has helped many people and organizations rethink their digital experiences, and bring to light the importance of inclusive language, inclusive design, and accessibility.

Sponsor IAC

We’re looking for organizations who share our commitment to building and sustaining programs that drive a more inclusive industry. Learn more on the Sponsor IAC23 page or contact us directly at info@theiaconference.com for more information.

Thanks to this year’s sponsors!

Logo for sponsor Optimal Workshop
Platinum sponsor
Optimal Workshop
Logo for sponsor Factor Firm
Gold sponsor
Factor Firm
Logo for sponsor Last Call Media
Silver sponsor
Last Call Media
Logo for sponsor Design for Context
Scholarship sponsor
Design for Context

Logo for sponsor A Book Apart
In-Kind sponsor
A Book Apart
Logo for sponsor Balsamiq
In-Kind sponsor
Balsamiq
Logo for sponsor MURAL
In-Kind sponsor
MURAL
Logo for sponsor Rosenfeld Media
In-Kind sponsor
Rosenfeld Media
Logo for sponsor UX Camp DC
Community sponsor
UX Camp DC
Logo for sponsor World IA Day
Community sponsor
World IA Day

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