IA experience is wonderful preparation for product management, but the role of a product manager involves mastering additional skills related to software development, engineering, technical architecture, finding product-market fit, going to market, funnel optimization, revenue modeling, experimenting with hypotheses, managing products through lifecycles, sunsetting features, saying no to stakeholders, getting teams into alignment, and more.
In this workshop, Christian will explain how IA skills provide a great foundation for product management work, and then provide the basics and pointers for how to develop the complementary skills (such as those mentioned above) to qualify for product leadership roles.
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About the speakers
Christian Crumlish has a decade’s experience leading product teams, with several decades of UX success behind that. He is currently product lead for COVID-19 features at the Office of Digital Innovation of the state of California, responsible for California’s pandemic website. Last year he built a product team at PathCheck Foundation, a volunteer open-source nonprofit privacy-first pandemic solution platform for COVID-19, now focusing on vaccine distribution. He consults on product and UX leadership at Design in Product, where he also hosts a community that explores the overlap between UX design and product management.
Formerly, he was head of product at 7 Cups, winner of the 2016 Stanford Medicine X Prize for health systems design and a 2019 World Economic Forum Pioneer. He has also co-chaired the monthly BayCHI program, was a director of product at CloudOn, was director of messaging products for AOL, was the last curator of the Yahoo design pattern library, and served two terms as a director of the late lamented Information Architecture Institute.
He is the author of the bestselling The Internet for Busy People (McGraw-Hill) and The Power of Many (Wiley), and co-author of Designing Social Interfaces (O’Reilly). Christian lives in Palo Alto with his wife, Briggs Nisbet, and an ever-growing collection of ukuleles.