IA experience is wonderful preparation for product management, but the role of a product manager involves mastering additional skills related to software development, engineering, technical architecture, finding product-market fit, going to market, funnel optimization, revenue modeling, experimenting with hypotheses, managing products through lifecycles, sunsetting features, saying no to stakeholders, getting teams into alignment, and more.
In this workshop, Christian will explain how IA skills provide a great foundation for product management work, and then provide the basics and pointers for how to develop the complementary skills (such as those mentioned above) to qualify for product leadership roles.
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About the speakers
Christian Crumlish is the author of Product Management for UX People and founder of the Design in Product consultancy, community, and conference. Product lead at California’s Office of Data & Innovation, he has managed Covid, cannabis, and abortion sites. He’s working now to close the benefits gap, among other goals.
He was head of product at 7 Cups, Stanford MedX Prize winner and WEF Pioneer. He co-chaired the monthly BayCHI program, led product teams at CloudOn and AOL, curated the Yahoo design pattern library, and served two terms as a director of the IA Institute.
He got his AB at Princeton in philosophy.