Are you ready to test your mind, body, and spirit? Do you dream of language, classification, and dangerous things? If so, you might be ready for this tryathlon led by the authors of the “polar bear book” (Jorge Arango, Lou Rosenfeld, Peter Morville) which features three stages:
- Wicked Questions (Jorge, Lou, and Peter interrogate each other about information architecture and the meaning of life for 30 mins in front of a live Zoom audience)
- Run, Bike, Pogo (You spend 30 mins exercising however you damn well please)
- Polar Bear Plunge (Sweaty people ask polar bears questions for 30 mins via Zoom; there is no guarantee that any or all authors will jump into a frigid body of water)
If you’re ready to emerge from winter hibernation and push your endurance beyond the limits, sign up now before you come to your senses.
Registered attendees for the main conference will receive information about how to sign up for this event prior and throughout the conference in daily emails and on Discord.
About the speakers
Peter Morville is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture (the “polar bear book”), Intertwingled, Search Patterns, and Ambient Findability. He has been helping people to plan since 1994, and advises such clients as AT&T, Cisco, Harvard, IBM, the Library of Congress, Macy’s, the National Cancer Institute, Quicken Loans, and Vodafone. His work has been covered by Business Week, NPR, The Economist, The Washington Post, and The Wall Street Journal. His latest book is Planning for Everything: The Design of Paths and Goals.
Peter also annually heads the Polar Bear 5k Fun Run!
Jorge is an information architecture consultant, author, and educator. He’s the author of “Living in Information: Responsible Design for Digital Places” (Two Waves, 2018), co-author of “Information Architecture: for the Web and Beyond” (O’Reilly, 2015), and host of The Informed Life podcast. Besides consulting, writing, and podcasting, he also teaches in the graduate interaction design program at the California College of the Arts.