Sessions

We know that user research is important, but many of us work in organizations that don’t. Personas can be really great tools, but they don’t always fit our needs and often seem to be tools just for us (UXers).

We (two speakers) work in different organizations within the same large research university. While working on separate projects to help others in our organization start to think about our users in more user centered way, we found that standard personas just couldn’t do what we needed in terms of sharing our research with our organizations.

This session will feature two parallel case studies and a discussion of how we tailored our methods to match our goals and contexts. We’ll share our processes, our challenges, our successes, and how we ultimately achieved our goals by creating very different artifacts, that met our colleagues where they were, and were tailored to our individual organizational cultures.